Despite dramatic advancements in technology and a new generation joining the workforce, benefits communication is not adapting. Methods of benefits communication from years past are no longer working for the much more modern and tech-savvy millennials. Benefits need to support employees’ mental, physical, and fiscal wellness. Most employees want benefits that improve their life now. They do not want a benefits package that only kicks in should they fall ill.
Focus on Prevention, Not a Cure
Employees would much rather their benefits help them avoid problems rather than address them after they occur. For instance, excessive stress can cause a strain on mental health. Employees would much rather have a wellness program to help reduce stress and prevent anxiety-induced illnesses than see a professional to help them recover after the fact. While employers still need to offer traditional health benefits, their approach to wellness needs to change. Shifting the focus from treatment to prevention is vital to improving employees’ wellbeing and job satisfaction.
Benefits Communication Equally Important as Design
Offering a comprehensive and appealing benefits package that focuses on employees’ wellbeing is only half of the equation. Most employees do not understand their benefits. Many are unaware what is available to them as well. If employees do not realize what their employer is offering, they will not take advantage of it or appreciate it.
There is immense value in continuous benefits communication and leveraging technology to do so. Employers should disperse information in a timely manner so that it is relevant. Waiting until right before open enrollment overloads employees with too much information. Offering benefits information and wellness tools through an online portal simplifies the process for employees. It keeps all of the important information in one location so employees do not need to search through multiple channels. Fewer obstacles help improve engagement. To learn more about effective benefits communication strategies, contact Chelten Consulting.